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Creating PayPals Buy Now and Donation Buttons Introduction How it Works Button Factory Creating a Donations Button How you get your Money Introduction PayPal makes it easy to accept payments for single items through your own website. The Buy Now and Donations Buttons features can be implemented in minutes, giving you easy access to business and donors from PayPal’s millions of members, and any other buyer on the Web. Because using Buy Now and Donations Buttons to send and receive payments is secure, both you and your customers remain protected. PayPal automatically encrypts your confidential information using the Secure Sockets Layer (SSL) protocol with an encryption key length of 128 bits (the highest level commercially available). Your customers will not need to share their private financial information (e.g. credit card or bank account numbers) during the transaction, so they can complete payment while retaining security. The flexibility of our Buy Now and Donations Buttons feature will keep your website working for you. You can accept payments from current PayPal members as well as people who have just signed up for our service, and you won’t lose your customers after they have made a purchase or donation—the payment process lets you return buyers to your website, not lose them to ours. Other benefits of Buy Now and Donations Buttons include:
How It Works Bob, who is new to PayPal, is going to make a purchase or a donation on Alice's Used Books website. Depending on the PayPal Account Optional setting Alice has chosen in the Website Payments Preferences of her Profile, Bob's purchasing experience may differ from what is shown here. The following example depicts the flow that occurs when PayPal Account Optional is turned off, and the user must create a PayPal account to complete the transaction. For more information about the PayPal Account Optional setting, please refer to the PayPal Account Optional section of this manual. Note: PayPal Account Optional is turned on by default for all new users. For more information about PayPal Account Optional, please refer to the PayPal Account Optional section of this manual. What Your Customer Sees Step 1: Bob goes to Alice’s website and clicks Buy Now or Donations. Step 2: Bob is taken to a PayPal Payment Details page which shows the details of the payment he is about to make. Step 3: Bob is prompted to log in to his PayPal account; however, he is not already a PayPal member, so he clicks If you have never paid through PayPal, Click Here, as shown in the following diagram. Step 4: To pay for his purchase or donation, Bob is prompted to add a credit card, email address, and password, which creates his new PayPal account. Note: PayPal users will log in to their account and skip Step 4. Step 5: Bob is taken to a Payment Details page that contains the details of his purchase or donation. Bob clicks Pay to complete his purchase or donation, as shown in the following diagram. For donations, Bob would choose a shipping address before clicking Pay so Alice can send him a tax receipt. The Shipping amount for this purchase, $2.00, is automatically added to Bob’s purchase because Alice has activated Profile-based Shipping for all of her transactions. To learn more about automatically calculating shipping for all of your transactions, please refer to the Calculating Shipping, Handling, and Tax section of this manual. Step 6: Bob is taken to a payment completion page where he sees the details of his transaction. He is also given Alice’s customer service email address. He clicks the Continue link and is returned to a page on Alice’s website, which she specified when she created her payment or donation button. With Auto Return for Website Payments, Bob is redirected back to Alice's site immediately after clicking Pay on the Payment Confirmation page. The Payment Completion page may be merchant-hosted if the merchant has turned on Auto Return. To learn more about Auto Return, please refer to the Auto Return section of this manual. Step 7: Bob receives an email receipt for this transaction, confirming his payment and including a copy of his payment details. Step 8: Alice receives an email notification of Bob’s payment. Step 9: Alice logs in to her PayPal account to check the payment or donation Bob has sent. Step 10: The funds from Bob’s payment are now reflected in Alice’s PayPal account balance. She ships the book to Bob, or sends him a tax receipt for a donation. Note: For more information about PayPal's fees, please click the Fees link at the bottom of any PayPal Web page, or visit www.paypal.com/fees. Buy Now and Donations Button Factory One Buy Now button can be used to sell a single Mozart CD for $15 or, if you choose, it can allow your customer to purchase multiple copies of the same CD at once. If, however, you would like to sell a Mozart CD and a Beethoven CD, you will need to create separate Buy Now Buttons for each item or use PayPal’s Shopping Cart. Donations buttons can be used to collect a pre-determined amount, (i.e. donations of $50), or you can allow your donors to choose the amounts of their donations. Use the following steps to create your Buy Now and Donations buttons. Or, if you are comfortable using HTML, you can use the variables that are available in Appendix A to code your own buttons. Getting Started
Creating a Buy Now Button Step 1: Enter the details for your item (all fields are optional): Item Name/Service: Enter the name of the item or service you wish to sell. If you do not enter anything in this field, your customers will be able to complete it at the time of purchase. PayPal recommends entering an Item Name to make it easier for you to ship the order. Item ID/Number: If you have an ID or tracking number for your item, enter it here. This field will not be displayed to your customers at the time of payment, but they will see it in their transaction details on the PayPal website. Item Price: Enter the price of the item you wish to sell. If you do not enter anything in this field, your customers will complete it. PayPal recommends entering an Item Price to make it easier for you to collect the correct amount. Currency: Choose the currency in which you would like this payment to be denominated. This field will default to the currency of your primary balance. Step 2: Choose a payment button to put on your website. If you are going to be receiving payments from your website, choose the image for the button you would like your customers to click to make their purchase. To display your own image, enter the URL of the image’s location in the URL field. Note: PayPal recommends that you enter an image URL only if the image is stored on a secure (https) server. Otherwise, your customer's Web browser will display a message that the payment page contains insecure items. If you are creating an email link, skip to Step 4. Step 3: Security Settings PayPal offers the option to encrypt your button's HTML code. Encryption ensures that an item's price and other details cannot be altered by a third party, thus increasing the security of your transactions. Select Yes to encrypt your code, or No to leave it editable. Note: PayPal highly recommends encrypting your button code; however, doing so has three limitations:
Step 4: Shipping and Sales Tax Shipping Cost Calculation: If you have already specified shipping rates in your Profile, they will be listed here. To learn more about charging for shipping, please refer to the Calculating Shipping, Handling, and Tax section of this manual. Sales or Value Added Tax Calculation: If you have already specified your tax rate from your Profile, it will be listed here. For more information about charging for tax, please refer to the Calculating Shipping, Handling, and Tax section of this manual. Step 5: Add Option fields to your button Let your customers specify information about their purchases by creating an option field. You can use Option fields to specify things like color, size, or gift-wrapping. Options must not change the price of an item, but let you collect additional information from your customer without extra email communication. Each Buy Now Button may have up to two option fields, and may you use a drop-down menu or text box to collect the information. Unfortunately, Option fields and button encryption cannot currently be used if you are creating an email hyperlink. If you would still like to send out Buy Now links in emails, you may try either sending an HTML email, providing a link to the Buy Now Button (with Option fields) on your website, or asking your user to include the optional information in the Note field. Option Field Type: Choose the type of option field: drop-down menu or text box. If you choose drop-down menu, you will enter the different choices. If you choose text box, your customer will enter his choice. Option Name: Enter the name of your option. There is a 60-character limit for the Option Name field. Drop-Down Menu Choices: If you are using a drop-down menu, enter your menu choices. There is a 30-character limit per choice, with a maximum of 10 choices. Use a carriage return (press ENTER) to separate each choice. Step 6: Customize your payment pages Custom Payment Page Style: Give your customers a seamless payment experience by customizing PayPal's payment pages to match the style of your website. If you have already added Custom Payment Page Styles in your Profile, they will be listed here. Choose the page style you would like to appear when your customer clicks your Buy Now button. To learn more about creating page styles, please refer to the Custom Payment Pages section of this manual. Step 7: Customize Your Buyer Experience Successful Payment URL: Enter the URL for the page to which you want your customer redirected after he has completed his payment. Unless you have enabled Auto Return, once your customer has completed his payment he will see a payment completion page. From this page, he will click Continue and return to the Successful Payment URL you have specified. If you do not enter a Successful Payment URL, customers who click this link will be taken to a PayPal Web page. Cancel Payment URL: Enter the URL where you would like to send your customers if they cancel their payments at any point in the Buy Now payment flow. If you do not enter a Cancel Payment URL, customers who click this link will be taken to a PayPal Web page. Step 8: Miscellaneous Options Quantity: If you would like to let your customers purchase more than one of your item or service, choose Yes. They will then be prompted to enter the quantity of the item they want to buy. If you choose No, the quantity will be set to 1 and your customers will only be able to purchase one item per payment. Shipping Address: If you would like your customers to be prompted to provide a shipping address, choose Yes. If you choose No, for items such as digital goods, your customers will not be asked to provide a shipping address. Step 9: Collect additional information from your customers Note: Select Yes if you would like your customers to be able to include a note to you with their payment. If you select No, your customers will not be given the opportunity to include a note. Note Title: If you are allowing your customers to include a note with their payments, you may choose a title for the note field. By including a title, you can prompt your buyers to enter specific information (like a User ID) or special instructions. There is a 40-character limit on your note field title. If you do not enter a title, your customers will see Special Instructions (optional) as the note field title. Step 10: Choose an email address to receive payment If you have more than one confirmed email address added to your PayPal account, you can specify the address at which you would like to receive your email payment notifications when your customers pay you. Step 11: Copy and paste the HTML code When you have finished filling out the Buy Now Button Factory form, click Create Button Now. If your customers will be making purchases through your website: Copy the code from the For Web Pages text box by highlighting all of the text and pressing Ctrl+C, or by highlighting all of the text, right-clicking on your mouse, and choosing Copy. In your website files, open the code for the Web page from which you wish to collect payment. Paste the code you just copied into your Web page file wherever you would like the image to appear, typically next to the description of the item or service, by either pressing Ctrl+V or by right-clicking on your mouse and selecting the Paste option. HTML Tips: Please ensure that the HTML code on your Web page exactly matches the code you copied from PayPal. Some HTML editors may add, delete, or change some characters in your code. If this is the case, please change the code on your Web page to exactly match the code you copied. You can copy the code into a new Notepad text document, reselect all of the code, copy, and then paste it into your Web editor. Please be sure that when you paste the HTML code for your button, you are pasting this information into a field that accepts HTML code. If you paste this code into a standard text field, the code will be posted on your Web page as standard text. For more tips on placing your payment button on your Web page, please refer to the Help section of your Web page editor. If you will be sending your customers the payment link via email: Copy the code from the For Emails text box by highlighting all of the text and pressing Ctrl+C, or by highlighting all of the text, right-clicking on your mouse, and choosing Copy. Open the email you wish to send. Paste the code you just copied into your email by either pressing Ctrl+V or by rightclicking on your mouse and selecting the Paste option. When your customers receive the email, the code will appear as a link. Clicking the link will take them to your PayPal payments page. Note: If you enable button encryption, you will not be able to create an email link. Creating a Donations Button Step 1: Enter the details for your donations. Note: All fields are optional. Donation Name/Service: Enter the reason for payment or the name of your organization/charity here. If you do not enter anything in this field, your donors may complete this field. Donation ID/Number: You may use this field to differentiate payments (e.g. to enter a campaign name). This field will not be displayed to your donors at the time of payment, but they will see it in their transaction details on the PayPal website. Donation Amount: If you would like to collect a pre-determined amount, you may enter it in the Donation Amount field. If you would like your donors to determine their donation amounts, do not enter a price in this field. Users will be prompted to enter a donation amount when they make payment. Note: By leaving the Donation Amount field blank, your donors can choose the amounts of their donations. Currency: Choose the currency in which you would like this payment to be denominated. This field will default to the currency of your primary balance. Step 2: Choose a Donations button to put on your website If you are going to be collecting donations on your website, choose the image for the button you would like your donors to click to make their purchase. To display your own image, enter the URL of the image’s location in the URL field. If you are also creating an email link, continue to Step 8. If you have no further details to add to your Donations button, click Create Button Now. Otherwise, click Add More Options. Step 3: Customize Your Payment Pages Custom Payment Page Style: Give your donors a seamless payment experience by customizing PayPal's payment pages to match the style of your website. If you have already added Custom Payment Page Styles in your Profile, they will be listed here. Choose the page style you would like to appear when your donor clicks your Donate button. To learn more about creating page styles, please refer to the Custom Payment Pages section of this manual. Step 4: Customize Your Donors’ Experience Successful Payment URL: Enter the URL where you would like to send your donors after they have completed payment. Once your donor has completed his payment, he will see a payment confirmation page. From this page, he will click Click to Continue and return to the successful payment URL you have specified. If you do not enter a successful payment URL, donors who click this link will be taken to a PayPal Web page. Cancel Payment URL: Enter the URL where you would like to send your donors if they cancel a payment at any point in the Donations payment flow. If you do not enter a cancel payment URL, donors who click this link will be taken to a PayPal Web page. Step 5: Miscellaneous Shipping Address: If you would like your customers to be prompted to provide a shipping address, choose Yes. If you choose No, your customers will not be asked to provide a shipping address. Step 6: Collect additional information from your customers Note Title: If you are allowing your donors to include a note with their payment, you may choose a title for the note field. By including a title, you can prompt your buyers to enter specific information, such as a User ID, or special instructions. There is a 40- character limit on your note field title. If you do not enter a title, your customers will see ‘Special Instructions (optional)’ as the note field title. Note: Select Yes if you would like your donors to be able to include a note to you with their payment. If you select No, your donors will not be given the opportunity to include a note. Step 7: Choose an email address to receive payment If you have more than one confirmed email address attached to your PayPal account, you can specify the address at which you would like to receive your email payment notifications when your donors pay you. Step 8: Copy and Paste the Donations code When you have finished filling out the Donations Button Factory form, click Create Button Now. If your donors will be donating through your website:
HTML Tips: Please ensure that the HTML code on your Web page exactly matches the code you copied from PayPal. Some HTML editors may add, delete, or change some characters in your code. If this is the case, please change the code on your Web page to exactly match the code you copied. You can copy the code into a new Notepad text document, reselect all of the code, copy, and then paste it into your Web editor. Please be sure that when you paste the HTML code for your button, you are pasting this information into a field that accepts HTML code. If you paste this code into a standard text field, the code will be posted on your Web page as standard text. How You Get Your Money After your customer has made his payment:
Notifications You Will Receive You can be notified of payments in these four ways: email, history transaction log, downloadable history transaction log, and (if you have activated it) Instant Payment Notification (IPN). You will receive an email notification in the following cases:
History Your transaction history log (“History”) contains information about your payments. Each payment will have one of these options as its status:
Downloadable Logs Log in to your PayPal account, go to the History subtab of the My Account tab and choose the Download My History link in the Quick Links menu. Click the All Activity radio button or enter the dates of the entries you want to download, choose the type of file you would like to download (Comma delimited, Tab delimited, Quicken, or QuickBooks), and click Download My History. The downloaded file will contain a record of all of your payments. Instant Payment Notification (IPN) If you have Instant Payment Notification activated, you will receive an IPN when a payment is first sent, which will state the status of the payment (Completed or Pending). If the payment was Pending, you will receive another IPN when the payment clears, fails, or is denied. To learn more about IPN, please refer to the Instant Payment Notification section of this manual. References: Paypal's Developer Reference Guide (pdf) |
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